Retail Ads Shift Toward Measurable and Personalized Advertising
Last week, the National Retail Federation (NRF) had its annual convention which it has held for 100 years. We had a major presence this year, with a Salesforce and TOMS pop-up retail experience and Shelley Bransten (Salesforce SVP Retail) presenting alongside Join Yasir Anwar, Macy’s and…
